Produce a summary for senior promoting leaders of such results about the persuasive character of VR and AR video clip ads.
Six analysis prepositions have been determined to aid the investigation of customer Frame of mind persuasion based on the literature. Also, variables such as advertisement high quality, demographic variations, as well as the technological context of VR and AR advertisements can aid central route persuasion, when source credibility, social existence, and message content material in VR and AR ads were located being the persuasion components underneath the peripheral route.
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